Innovation should not be complicated. As long as you have a good problem. A really GOOD one: e.g. one that can stand the test of the “5 why’s” (https://en.wikipedia.org/wiki/5_Whys). It’s tempting to start with an exciting opportunity or a new technology. Think drones, or microfinance or blockchain. But there is a risk that this innovative idea will not address a real customer or business need and will not fit in the company’s strategy. Although the idea may be unique, it will likely not get management support and the sustained resources to experiment. An example: patients often stop taking their chronic medicine. I recall a passionate innovator spending months developing an…