Managing a portfolio of innovations Innovation Leaders have to manage multiple innovative initiatives across the corporation. How can a framework be put in place without overcomplicating the process? A case study: I decided to keep this framework as simple as possible and to organize innovations in 3 groups (and one additional group for those successful innovations that were being scaled to multiple countries or brands). The 3 groups were: Focused Ideation Criteria: an new idea that provided a potential solution for a priority business/customer problem End result: a “one-pager“, a short overview of the problem to be solved, the innovative solution and the potential value that would be created Example: the addition of a…
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Breaking barriers
One by one There are many reasons why employees in large corporations do not innovate. One of the tasks of an Innovation Leader is to identify those barriers and come up with ways to break them down. Following are three groups of barriers I often encountered. “I have no time/money to innovate” Having no time was usually an excuse, not a barrier: people who were passionate about their innovation did find the time. Regarding “no money”: in my 5 years as Innovation Leader, I have never seen a promising innovation, i.e. one that addresses an important business challenge, that failed because of lack of budget. On the contrary: I have…
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Right time, right place, right person
How to be successful as innovation leader When my company decided to create the position of Innovation Leader, what profile did they look for? Broad experience in healthcare to deeply understand the key issues. At that time, I had 30 years of experience with this Pharma company in sales, marketing, operations and strategy at country, regional and global level. Networks in the corporation to facilitate collaboration. In my previous jobs, I worked closely with other divisions, like manufacturing (e.g. to plan new product launches and to manage vaccine supply) and IT (e.g. to create a global, automated tender management system). Multicultural experience as the job covered most global geographies. I…
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JD
Once upon a job description There are as many job descriptions for Innovation Leaders as there are Innovation Leaders. How to create one? It doesn’t have to be complicated. Let me share my story. When “my” leadership team decided to create the role I would take on, they had a very clear rationale. When they visited countries around the globe to review local business plans, they noticed that in many countries local employees came up with innovative solutions for important business/customer problems. Although this was encouraging news, the leadership team was concerned, because they were not aware of all the innovations that went on in their organization; they realized that…
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Every employee an innovator?
No! For Horizon 3 innovations, innovations far from the core business, I believe that a separate, dedicated innovation team is the most appropriate construction. “Separate” meaning operating independently from the current business teams. This team can be compiled with inside and/or outside employees to focus on disruptive innovations, without being distracted and held back by the short term priorities of typical business teams. I described an example of this in an earlier blog. For Horizon 1 and 2 innovations, it’s a bit of a different story: innovators should be as closely linked to the core business teams as possible. Here, I believe that every employee should be invited to come…
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Failure story
Serialization Counterfeited medicines are a dangerous problem. To help deal with this, a new technology, serialization, can now be applied. It looks like a QR code (see picture above), but contains unique information for each individual package it is printed on. A special reader can scan this serialization code and read the specific data linked to that package like the lot number, the package number, the expiration date, etc. No two packages have the same serialization code, so a counterfeited product can easily be identified. Several regulatory agencies across the globe started requiring Pharma companies to print serialization codes on the packaging of their medicines. Adding serialization codes to every…
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Starting from scratch
How to initiate an innovation program in a large corporation You just got the green light: you’re assigned as the first global Innovation Leader ever in your company. Congratulations! What now? Three recommendations, based on my learnings. Focus on a problem. DO. Make sure your leadership provides you with a clear objective: one (or a few) very specific challenges for which they need innovative solutions. The more specific the challenge, the better; the fewer the number of challenges, the better. Make sure all leaders and middle managers buy-in into this objective. Certainly limit the number of problems you focus on in the beginning of your journey as Innovation Leader: when…
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Breaking through silos
Attack on multiple fronts As discussed in my earlier blog, strong silos don’t have to inhibit internal innovation. Innovation can be facilitated across them. Sometimes, a silo can play the role of a vendor (for free). How can Innovation Leaders help innovators break through silos? How can they help innovators find collaborators in another silo? How can they help overcome barriers to collaboration across silos? Following are a few of my experiences in stimulating collaboration between the commercial and the manufacturing silos. I’m selecting manufacturing as many innovators in the “commercial silo” wanted to experiment with innovations that included packaging and supply chain elements. Networking. Asking several manufacturing colleagues if…
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All on board!
When to engage collaborators When should innovators engage with internal collaborators? Too early and the collaborators may hold the innovators back. The collaborators may also waste their time as many early stage innovations fail. Too late and the innovators may have wasted their own time because an expert could have provided critical insights, e.g. in a highly regulated industry, like healthcare, one must engage some functions timely, like Compliance. How can Innovation Leaders facilitate this collaboration and provide guidance to innovators and collaborators at the same time? The way I addressed the question of ideal timing for internal collaboration was twofold: define who may need to be involved in a…
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Innovation on demand
For me, now! There are specific vaccines available for distinct groups of people. How to innovatively and effectively reach, inform and activate these people? Case 1: cervical cancer in young women (18-26 years) can be prevented by vaccination. Case2: pneumonia in elderly people (65+) can be prevented by vaccination. Interestingly, about the same time, a team in Switzerland and a team in Brazil came up with innovative solutions, both inspired by related technologies. The Swiss team learned that most young women frequented local cafes to have a relaxing chat with their friends. And that they all had their smartphones with them. In a quick experiment, the innovator put up a…