• Structure

    Every employee an innovator?

    No! For Horizon 3 innovations, innovations far from the core business, I believe that a separate, dedicated innovation team is the most appropriate construction. “Separate” meaning operating independently from the current business teams. This team can be compiled with inside and/or outside employees to focus on disruptive innovations, without being distracted and held back by the short term priorities of typical business teams. I described an example of this in an earlier blog. For Horizon 1 and 2 innovations, it’s a bit of a different story: innovators should be as closely linked to the core business teams as possible. Here, I believe that every employee should be invited to come…

  • Concept

    Failure story

    Serialization Counterfeited medicines are a dangerous problem. To help deal with this, a new technology, serialization, can now be applied. It looks like a QR code (see picture above), but contains unique information for each individual package it is printed on. A special reader can scan this serialization code and read the specific data linked to that package like the lot number, the package number, the expiration date, etc. No two packages have the same serialization code, so a counterfeited product can easily be identified. Several regulatory agencies across the globe started requiring Pharma companies to print serialization codes on the packaging of their medicines. Adding serialization codes to every…

  • Tactics

    Starting from scratch

    How to initiate an innovation program in a large corporation You just got the green light: you’re assigned as the first global Innovation Leader ever in your company. Congratulations! What now? Three recommendations, based on my learnings.  Focus on a problem.  DO. Make sure your leadership provides you with a clear objective: one (or a few) very specific challenges for which they need innovative solutions. The more specific the challenge, the better; the fewer the number of challenges, the better. Make sure all leaders and middle managers buy-in into this objective. Certainly limit the number of problems you focus on in the beginning of your journey as Innovation Leader: when…

  • Structure

    Breaking through silos

    Attack on multiple fronts  As discussed in my earlier blog, strong silos don’t have to inhibit internal innovation. Innovation can be facilitated across them. Sometimes, a silo can play the role of a vendor (for free).  How can Innovation Leaders help innovators break through silos? How can they help innovators find collaborators in another silo? How can they help overcome barriers to collaboration across silos? Following are a few of my experiences in stimulating collaboration between the commercial and the manufacturing silos. I’m selecting manufacturing as many innovators in the “commercial silo” wanted to experiment with innovations that included packaging and supply chain elements. Networking. Asking several manufacturing colleagues if…

  • Structure

    All on board!

    When to engage collaborators When should innovators engage with internal collaborators? Too early and the collaborators may hold the innovators back. The collaborators may also waste their time as many early stage innovations fail. Too late and the innovators may have wasted their own time because an expert could have provided critical insights, e.g. in a highly regulated industry, like healthcare, one must engage some functions timely, like Compliance. How can Innovation Leaders facilitate this collaboration and provide guidance to innovators and collaborators at the same time? The way I addressed the question of ideal timing for internal collaboration was twofold: define who may need to be involved in a…

  • Tactics

    Innovation on demand

    For me, now! There are specific vaccines available for distinct groups of people. How to innovatively and effectively reach, inform and activate these people? Case 1: cervical cancer in young women (18-26 years) can be prevented by vaccination. Case2: pneumonia in elderly people (65+) can be prevented by vaccination. Interestingly, about the same time, a team in Switzerland and a team in Brazil came up with innovative solutions, both inspired by related technologies. The Swiss team learned that most young women frequented local cafes to have a relaxing chat with their friends. And that they all had their smartphones with them. In a quick experiment, the innovator put up a…

  • Concept

    Specificity

    Why to define the innovation target well. Horizon 1 & 2 innovations build on the core business. Therefore, obviously, the problems that innovations aim to solve should be related to the core business. If the problem statement is too vague or too broad, innovative ideas to address these problems may not be targeted enough either. How can aspiring innovators across the corporation know the core business problems well enough to come up with a relevant innovative idea? And how can Innovation Leaders play an important role in this? Let’s take a few examples, for different brands. A diabetes brand. The business objective was to increase market share. However, that’s too…

  • Structure

    Innovation in context

    Fitting within existing corporate frameworks Established corporations often follow trends: Six Sigma, Culture Changes, Digital Transformations, Diversity, Social Media, … These trends may come and go, usually when the corporate champion comes and goes. Corporate antibodies are very effective in rejecting something new. “Innovation” risks to be included in this list.  Innovation Leaders should be mindful to avoid this. One approach is to totally and irreversibly disrupt the whole corporation. Another is to integrate innovation in the existing corporate culture and processes and “conquer from within”. A few examples on how the latter can be applied (certainly for Horizon 1 and 2 level innovations):  Focus. This one is easy. For…

  • Structure

    Innovation Week

    Turning a challenge into an opportunity  It is critical to share learnings between Innovation Leaders in different parts of the corporation: how do others stimulate innovation and support innovators in their area? In the commercial part of the organization, we typically organized Innovation Summits in each geographic region, which included about 10-12 countries. The Regional Innovation Leader organized once a year a 2-3 day meeting for the 10-12 Country Innovation Leaders. As in all corporations, now and then budget constraints didn’t allow for travel. Skipping these meetings risked creating a message that innovation is not important. One region (Latin America) faced that situation and came up with an innovative solution.…

  • Concept

    A time and place for resources

    Innovation can even happen with limited budgets What are barriers for innovation? Limited budgets is often mentioned. I beg to differ. I believe this argument is often used as an excuse to stick with business as usual. As Innovation Leader, focused on Horizon 2 commercial innovation, I have guided innovators accross the globe for 5 years and have not observed one failure due to the lack of budget. Let’s have a look at each of the 3 innovation stages and how Innovation Leaders can be catalysts. Ideation. In this stage, the Innovation Leader can help the innovators to clearly define what they want to solve (the problem), how they plan…