• Concept

    Climate change!

    Giving innovators a chance Who in the company should innovate? Every employee or only those who are passionate about innovation? I’m making the case here for the latter. This means creating “a climate that stimulates innovation”, in contrast to creating “an innovation culture”. Let me explain. A corporate culture means that every employee should believe and behave in alignment with it. Think e.g. of a company with a strong ethical culture that successfully creates trust with customers and stakeholders: all employees, without exception, demonstrate this ethical behavior – and likely the company wants to keep it this way.  A corporate “innovation” culture thus implies that every employee should innovate, be…