Sparks to fire up your innovation combustion Click to start video Click on arrows to enlarge This coaching session discusses a financing innovation in Pharma. Starring: Inna (Innovation Leader in a large Pharma corporation) and Wim (coach for Innovation Leaders). These weekly video clips with “sparks to fire up your innovation combustion” are being launched every Wednesday. The clips are short: about 2 minutes, original, engaging and dynamic. They reflect my innovation experience and are in line with my current focus on coaching corporate Innovation Leaders, especially in Pharma/healthcare. Please let me know what you think about this topic/clips? More of my written blogs and coaching videos: Email alerts: subscribe…

Sparks to fire up your innovation combustion This coaching session discusses why to track innovations that are at higher risk. Starring: Inna (Innovation Leader in a large Pharma corporation) and Wim (coach for Innovation Leaders). Click to start video Click on arrows to enlarge These weekly video clips with “sparks to fire up your innovation combustion” are being launched every Wednesday. The clips are short: about 2 minutes, original, engaging and dynamic. They reflect my innovation experience and are in line with my current focus on coaching corporate Innovation Leaders, especially in Pharma/healthcare. Please let me know what you think about this? More of my written blogs and coaching videos:…

Sparks to fire up your innovation combustion This coaching session discusses the “One-pager”, which can be used in the Ideation stage. Starring: Inna (Innovation Leader in a large Pharma corporation) and Wim (coach for Innovation Leaders) Click to start video clip Click on arrows to enlarge These weekly video clips with “sparks to fire up your innovation combustion” are being launched every Wednesday. The clips are short: about 2 minutes, original, engaging and dynamic. They reflect my innovation experience and are in line with my current focus on coaching corporate Innovation Leaders, especially in Pharma/healthcare. Please share your feedback! More of my written blogs and coaching videos: Email alerts: subscribe…

Sparks to fire up your innovation combustion This coaching session with Inna (Innovation Leader in a large Pharma corporation) and Wim (coach for Innovation Leaders) discusses considerations on how to speed up innovation experiments. Click to start video Click on arrows to enlarge These weekly video clips with “sparks to fire up your innovation combustion” are being launched every Wednesday. The clips are short: about 2 minutes, original, engaging and dynamic. They reflect my innovation experience and are in line with my current focus on coaching global, corporate Innovation Leaders, especially in Pharma/healthcare. Please share your feedback! You can find more of my written blogs and coaching videos: Email alerts:…

Innovative affordability experiments Biologics are medicines that are produced from living organisms or contain components of living organisms. They are very complicated drugs to manufacture and are therefore very expensive. This is why it is often a challenge for patients to pay for them and why it is not sustainable for Pharma companies to provide them for free or even at low cost. This high cost is especially problematic in countries where these medicines need to be paid for out-of-pocket, i.e. where patients are not reimbursed by governments or health insurance organizations. In the past, most of these patients could not benefit from groundbreaking new medicines. Following are 2 examples…

About jobs and customers Phillip Kotler and Clayton Christensen are among the most famous names in marketing and innovation. The former popularized the “4 P’s” of Marketing, the latter revived the concept of “jobs-to-be-done” in Innovation. The “4 P’s” constitute the marketing mix and refer to four broad levels of marketing decision: product, price, place and promotion. The “jobs to be done” (JTBD) concept is derived from the Outcome-Driven Innovation theory that people buy products and services to get jobs done. Following are a few examples of Pharma marketing innovations, combining both concepts. Product Innovative Pharma companies that do not frequently invent new products disappear. That is because medicines have…

Creating a climate that stimulates innovation When corporate leaders decide that more innovation needs to come from within the organization, many employees need to stop some old habits and start new ones. A few examples: Leadership Start/do: communicate frequently, strongly and precisely about the problems the corporation wants innovative solutions for. Stop/don’t: expect dramatic impact will be generated quickly. Instead, give innovators time to experiment within set boundaries. Innovators Start/do: come up with new ideas on how specific problems can be solved. Stop/don’t: embark on a big, expensive Pilot. Instead, follow an innovation framework, like Idea, Experiment, Pilot. Middle managers Start/do: support passionate innovators in their team, e.g. with encouragement…