Sparks to fire up your innovation combustion
This coaching session discusses why to collaborate with external organizations to innovate
Starring: Inna (Innovation Leader in a large Pharma corporation) and Wim (coach for Innovation Leaders). [Transcription far below]
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Are you looking for a personal innovation coach?
- Do you want a soundboard, a sparring partner?
- Do you want to run an idea by a passionate outsider?
- Did you just start an innovation program or want to improve it?
- Do you need practical ideas to stimulate innovation?
- Do you want tips on how to manage an innovation portfolio?
If yes, I’m ready to help you!
- I believe in KISS: Keeping Innovation Super Simple. High focus on passion, low focus on processes.
- I have coached more than 50 innovation leaders across the globe in Pharma/healthcare.
- I work as independent coach: per hour or as long as you consider valuable.
- You can reach me (Wim Vandenhouweele) at wimvand@outlook.com
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TRANSCRIPT
Inna:
⁃ Hi Wim, do you have experience with external collaboration to innovate?
Wim:
⁃ I do, Inna. In some cases, we do not have the specific expertise within our own corporation, so we need to look outside for collaboration on an innovative project.
Inna:
⁃ Do you have an example?
Wim:
⁃ Actually 2 examples come to mind, both in India, about a Hepatitis C medicine. In the first case, this marketing team needed to create broad public awareness about the disease, but didn’t know how to approach this efficiently. One of the major ways of transmission of the Hepatitis C virus was by family members sharing razors. The team reached out to another company, P&G, which had rich experience with mass communication. P&G also sold disposable razors, which could help prevent hepatitis spread. This collaboration created a win-win-win. Patients were aware of the disease and how to prevent it. The Pharma company created effective awareness of the disease and the opportunity for treatment. P&G sold more razors, which helped to prevent further transmission of the virus
Inna:
⁃ Great. What was the second case?
Wim:
⁃ Well, many patients with Hepatitis C who got a prescription for a treatment by their physician could not afford the out of pocket cost of the medication. The marketing team found out that the main reason was patients’ lack of cash flow. This time, a bank helped out: they lend the money to the patient and the loan was repaid over time. The Pharma company covered the interest payment. Another win-win-win: The patient got the treatment. The Pharma company secured access to its medication. The bank got access to potential new customers for their other financial products
Inna:
⁃ Inspiring!
⁃ Joint problem
– Collaborative innovation
⁃ Win-win-win
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