Sparks to fire up your innovation combustion
This coaching session discusses the different levels of innovativeness.
Starring: Inna (Innovation Leader in a large Pharma corporation) and Wim (coach for Innovation Leaders). [Transcription far below]
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Are you looking for a personal innovation coach?
- Do you want a soundboard, a sparring partner?
- Do you want to run an idea by a passionate outsider?
- Did you just start an innovation program or want to improve it?
- Do you need practical ideas to stimulate innovation?
- Do you want tips on how to manage an innovation portfolio?
If yes, I’m ready to help you!
- I believe in KISS: Keeping Innovation Super Simple. High focus on passion, low focus on processes.
- I have coached more than 50 innovation leaders across the globe in Pharma/healthcare.
- I work as independent coach: per hour or as long as you consider valuable.
- You can reach me (Wim Vandenhouweele) at wimvand@outlook.com
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Transcript
Inna:
⁃ Hi Wim, can you discuss more in depth the criteria for innovations?
Wim:
⁃ Sure! As mentioned, for me, the most important criteria for innovations are: 1. that they are new and 2. that they create value for our company and/or for our customer
Inna:
⁃ Can you elaborate more about “new”?
Wim:
⁃ There are multiple levels of innovations. We used to look at innovations in 3 steps: New for the company; New for the industry; New, never done before – the sky is the limit. Let me explain:
⁃ 1. New for the company. As an example, this innovator created an adherence program for a chronic medication. This was inspired by similar programs developed by other Pharma companies.
⁃ 2. New for the industry. For example, to directly engage with patients, we added a QR code on packaging. This was inspired by QR codes used by consumer goods companies.
⁃ 3. New, never seen before. This is of course the most difficult, but also potentially the most rewarding level. An example is a Pharma company that secures investment from governments to develop, at very high risk, a much needed medication. We saw this recently happen for the development of the covid-19 vaccines and a similar approach has also been proposed for the development of new antibiotics.
Inna:
⁃ That’s straightforward! Should I focus on the 3rd level ones?
Wim:
⁃ Not necessarily. Each level has it’s own value. You may want to allow level 1 innovations when starting up an innovation program. This will help to create confidence with employees and will generate quick wins. Then you will have a good base to move the focus towards level 2 and 3 innovations.
Inna:
⁃ Thanks!
- New!
- Newer!
- Newest!
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