Concept

NEW –  AVAILABLE ON KOBO !

KISS : Problems & Passion    (Keeping Innovation Super Simple)

As of today also available as e-book on KOBO

Quick reminder:

  • Innovation leaders in corporations are my target audience as they are frequently confronted with complexity. Based on my extensive experience as global innovation leader in Pharma, I discuss how innovation can be kept simple by focusing on 2 priorities: addressing specific problems and working with passionate people. I make this case for both roles of an innovation leader: stimulating and developing innovations. I use more than fifty short, inspiring stories to illustrate how to keep innovation simple in practice. 

Passionate about stimulating innovation within a large corporation. 35 years of global (Pharma) marketing and innovation experience.

Looking forward to your thoughts!