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Sparks to fire up your innovation combustion

This coaching session discusses how to directly engage with patients.

Starring: Inna (Innovation Leader in a large Pharma corporation) and Wim (coach for Innovation Leaders). [Transcription far below]

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Are you looking for a personal innovation coach?

• Do you want a soundboard, a sparring partner?
• Do you want to run an idea by a passionate outsider?
• Did you just start an innovation program or want to improve it?
• Do you need practical ideas to stimulate innovation?
• Do you want tips on how to manage an innovation portfolio?

If yes, I’m ready to help you!

• I believe in KISS: Keeping Innovation Super Simple. High focus on passion, low focus on processes.
• I have coached more than 50 innovation leaders across the globe in Pharma/healthcare.
• I work as independent coach: per hour or as long as you consider valuable.
• I can be reached (Wim Vandenhouweele) at wimvand@outlook.com

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Transcript

Inna:

⁃ Hi Wim, I’m looking for inspiration on how to directly engage with patients.

Wim:

⁃ Patients are indeed the ultimate customer for Pharma companies. Most countries have strict regulatory constraints about Pharma engaging directly with patients. But it is possible.

Inna:

⁃ Do you have an example?

Wim:

⁃ Of course. Let me take you to Switzerland. A marketing manager needed to create awareness about a vaccine that helped prevent cervical cancer. The target group were young women in their early 20s. The marketer discussed his problem with his IT and Compliance colleagues.

⁃ They came up with an innovative idea. They knew that women in their early 20s often went out for drinks with their friends. And that they all had cell phones. What if the team would put a QR code on coasters and distribute those coasters to bars and coffee houses? Each time the young women would lift their cup or glass, they would see a teasing message to scan the QR code. When they would scan that code, they would be connected to a website. On that website, the women could watch info about the cancer and how to prevent it. This information would provide an opportunity to generate a discussion with their friends and later with their physician to get a vaccine.

Inna:

⁃ What was the result?

Wim:

⁃ Well, this was a win-win-win: 1, the young women were now aware of the risk they faced and that they could do something about it. 2. the bars and coffee houses got free coasters and provided an extra service to their customers and 3. the Pharma company had found an effective, approved, innovative way for education and life saving awareness

Inna:

⁃ Thanks. An innovative way to engage with patients!

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